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This web site states the following, "Welcome to the Canterbury Hebrew Congregation, serving the Jewish community in Christchurch and in the wider Canterbury region." Our analyzers noticed that the web site also stated " Our synagogue Beth-El is situated in central Christchurch." The Website also said " We are affiliated with the United Synagogue in London and hold. We offer regular Shabbat services, holiday services and a variety of social activities. If you are a Jewish traveller and would like to attend a service or a community event, please contact us prior to arriving at. 406 Durham Street North , Christchurch." The website's header had canterbury hebrew congregation as the most important optimized keyword. It is followed by christchurch, jewish, and synagogue which isn't as ranked as highly as canterbury hebrew congregation. The next words chc.org.nz uses is jewish community. nz was included and might not be understood by search parsers.